JEWELLERY STYLING TIPS VIDEO: HOW TO STYLE COSTUME JEWELLERY WITH IRADJ MOINI

If you are looking for jewellery styling tips and inspiration, I have it covered. Welcome to GEMOLOGUE jewellery styling video series: chic jewellery looks to inspire you based on the top tips from GEMOLOGUE: Street Jewellery Styles & Styling Tips book. Time to share beautiful jewellery in action!

1st Jewellery Look – Pearl Queen

With pearls and costume jewellery coming together, there’s no chance I would’ve missed creating this look! A hint of white and a trace of pearls in each jewel bring different styles together in one classy colour palette as you can never go wrong with white! People crave attention so they decorate themselves with fabulous and eye catching costume jewels, such as those of Iradj Moini.

“Aquamarine & Chalcedony Snake Cuff” with mother of pearl, Iradj Moini
“Star Choker” with aquamarine, amethyst, pearl, lemon quartz and Swarovski crystals, Iradj Moini

2nd Jewellery Look – Costume Statement

Jewellery is a great conversation starter, and Iradj Moini striking costume jewels say it all for you! Wear statement costume jewellery at weddings and evening events to create a stir and to add a playful touch to your evening dress. This works particularly well when dress code rules are strict: costume jewellery will make your outfit shine!

“Fall-Inspired Butterfly Cuff” with fluorite, agate, carnelian and emerald, Iradj Moini
“Aquamarine Branch Necklace” with aquamarine, ruby, Swarovski crystals and 18K gold-plated branches, Iradj Moini

3rd Jewellery Look – Coral Parure

Quality hand-made costume jewellery has become the embodiment of design and craftsmanship rather than intrinsically valuable materials. Since the crazy 1920s flappers styled their outfits with MANY trendy costume jewels of that time because they became widely available and more affordable than fine jewels. That’s why costume jewellery has no rules – and I love it! The more costume jewels you wear the better, and parures are also more than welcome. Just look at this coral set I’m wearing for your inspiration!

“Carnelian Tassel Earrings” with carnelian, lemon quartz, citrine, amethyst and Swarovski crystals, Iradj Moini
“Red Coral Bracelet” with treated coral, fluorite and lemon quartz, Iradj Moini
“Red Italian Coral Bead Choker” with Italian coral, treated coral, amethyst and lemon quartz, Iradj Moini

Thanks for stopping by! You can subscribe to GEMOLOGUE YouTube Channel for more jewellery styling videos, behind-the-scenes and jewellery events!

Which look of my jewellery styling video is your favourite? Let me know in the comments down below.

I am extremely happy to announce that my new jewelry book – GEMOLOGUE: Street Jewellery Styles & Styling Tips – is now on Amazon. I’m so excited. It’s the first book of its kind solely dedicated to jewellery. 

You can sign up for GEMOLOGUE newsletter below and I also share  jewellery on Instagram, Twitter, Facebook  and Youtube if you’d like to connect, or feel free to say hello info@gemologue.com

GEMOLOGUE jewelry blog by Liza Urla is a celebration of fine, fashion and vintage jewellery featuring talented jewellery designers, trendy urban street style, exclusive interviews and rare jewellery reviews. This jewellery blog’s goal is to encourage and educate about jewellery online in a fresh and original fashion to inspire women and men across the globe in a fashion and travelling context.

Jewellery blogger, writer Liza Urla, the founder of GEMOLOGUE, is a London-based and NYC-educated gemologist, who has travelled to and lived in many countries. She is now one of the most influential digital jewellery tastemakers. Her jewellery influence has been acknowledged by Financial Times, Vogue and Harper’s Bazaar.

*Styling and Art Direction by Liza Urla. All photos belong to GEM Kreatives for GEMOLOGUE.

Material on this website may not be copied, broadcasted or adapted without written consent.

The post JEWELLERY STYLING TIPS VIDEO: HOW TO STYLE COSTUME JEWELLERY WITH IRADJ MOINI appeared first on Gemologue.

from Gemologue https://gemologue.com/street-style/jewellery-styling-tips-video-how-to-style-costume-jewellery-with-iradj-moini/

For the best Vintage Jewellery visit Berganza: http://www.berganza.com/

source https://berganzaltd.tumblr.com/post/182975536734

10 JEWELLERY INDUSTRY TRENDS TO KNOW: LIZA URLA TALK AT FENINJER, SAO PAULO

Brazil, here I come again! Last time I visited Sao Paulo, we shot the campaign for Botanica jewellery collection for Silvia Furmanovich. I am back in Brazil to celebrate my Gemologue: Street Jewellery Styles & Styling Tips book launch with my Brazilian followers and jewellery lovers alike.

Recently, I was invited to give a talk at Feninjer Jewelry Show Brazil – the largest and most important jewellery industry event in Latin America! This month, Feninjer brought together industry professionals, designers and jewellery lovers for the 69th time in Sao Paulo. Along with five other speakers, I shared my knowledge on the current hot topics and trends in the jewellery industry!

I gave a talk followed by a Q&A session about why jewellery should matter today and shared useful jewellery styling tips for photography as well as for accessorising looks. I also talked through some important trends and tendencies the jewellery market is experiencing right now!

Below are 10 current jewellery industry trends we all should be aware of:

DIGITAL & SECOND-HAND

Traditionally reluctant to fully embrace digital retail, manufacturers and retailers are gradually changing to a more diverse approach, selling directly to consumers, selling online and through second hand jewellery sites. The share of internet jewellery retailing is set to increase further.

TECHNOLOGY

From product development such as 3D printing and to distribution, digitalisation is the most important trend shaping jewellery industry at the moment.

SUSTAINABILITY

Consumers and press started to question where jewellery comes from and how it is made — Fairtrade gold, lab grown diamonds, ethically-sourced stones. More and more consumers are curious about the provenance of each piece of jewellery they buy.

SYNTHETIC DIAMONDS

There is growing appreciation of synthetic diamonds. Man-made diamonds, the polar opposite of the organic, benefit the environment, humanity, science and art and are becoming a major concept.

CONSUMER LOYALTY AND CONFIDENCE

There has been an increase in numbers of physical stores, showrooms or pop ups because when it comes to purchasing jewellery consumers want to see and feel before spending their money. For businesses which are primarily online, the main focus is to reinforce consumer loyalty and confidence.

FOCUS NOT ONLY ON MILLENNIALS

While it is important to think about millennials and understand how to keep your business relevant to the next generation of consumers, let’s not forget consumers aged 35-50 have a stronger spending power and desire for authenticity.

SOCIAL PRESSURE

Jewellery sales are set to increase because there is a social pressure for both men and women to look trendy and good. Social media is playing a major role in this as it makes women, particularly younger ones, more aware of fashion and image.

PERSONALISED JEWELLERY

Despite the success of mass-produced high-street fashion, there is a growing demand for personalised and unique jewellery.

AFFORDABLE LUXURY

Demi-fine jewellery and costume jewellery are popular not only among consumers on tighter budgets following the economic recession and political instability, but also appeal to the younger demographic, looking to buy jewellery more often and on-trend.

COSTUME JEWELLERY

The blurring line between fine and costume jewellery using precious metals, refined design and a affordable pricing.

Thank you to all my Brazilian followers and talk guests, who came to support me at this event, I was so happy to see the sparkle in your eyes and your endless enthusiasm for the world of jewellery!

Join me at my next talk I will give together with The Jewellery Cut during London Fashion week on 18th February 2019! Click this link to get your ticket – only a few left!

I am extremely happy to announce that my new jewelry book – GEMOLOGUE: Street Jewellery Styles & Styling Tips – is now on Amazon. I’m so excited. It’s the first book of its kind solely dedicated to jewellery. 

You can sign up for GEMOLOGUE newsletter below and I also share  jewellery on Instagram, Twitter, Facebook  and Youtube if you’d like to connect, or feel free to say hello info@gemologue.com

GEMOLOGUE jewelry blog by Liza Urla is a celebration of fine, fashion and vintage jewellery featuring talented jewellery designers, trendy urban street style, exclusive interviews and rare jewellery reviews. This jewellery blog’s goal is to encourage and educate about jewellery online in a fresh and original fashion to inspire women and men across the globe in a fashion and travelling context.

Jewellery blogger, writer Liza Urla, the founder of GEMOLOGUE, is a London-based and NYC-educated gemologist, who has travelled to and lived in many countries. She is now one of the most influential digital jewellery tastemakers. Her jewellery influence has been acknowledged by Financial Times, Vogue and Harper’s Bazaar.

*Styling and Art Direction by Liza Urla. All photos belong to GEM Kreatives for GEMOLOGUE.

Material on this website may not be copied, broadcasted or adapted without written consent.

The post 10 JEWELLERY INDUSTRY TRENDS TO KNOW: LIZA URLA TALK AT FENINJER, SAO PAULO appeared first on Gemologue.

from Gemologue https://gemologue.com/fairs/10-jewellery-industry-trends-to-know-liza-urla-talk-at-feninjer-sao-paulo/

For the best Vintage Jewellery visit Berganza: http://www.berganza.com/

source https://berganzaltd.tumblr.com/post/182827212349